Each year, operational and labor expenses increase, which puts you and your wash in a dilemma. Do you raise prices and risk losing customers? Or, do you watch net profits shrink while absorbing these additional costs?
If you feel like you’re stuck between a rock and a hard place when it comes to costs versus profits, you’re not alone. But you have more options than you might think. Read on for strategies to help you maintain your income level while ramping up net profit.
Four Ways to Increase Profits
Instead of thinking about increasing net profits as an either-or decision, it’s crucial that you realize there are actually four viable methods for increasing profits. Once you’ve got a firm handle on these four strategies, you can use them to turn a nice profit despite wage increases and inflation.
So, what are your four options when it comes to increasing net profit? First, take your game to the next level by attracting more first-time customers. Second, focus on increasing how many dollars customers spend per transaction. Third, provide customers with incentives so that they’ll visit your wash more often. Fourth, make sure you’ve got your operational expenses under control. Let’s take a look at how each of these strategies works in real-world scenarios.
1) Get First-Time Customers
This first strategy might feel like a no-brainer to you. In fact, it may be an area where you’re already focusing the vast majority of your energy and attention. But it’s important to remember that each year you’re vying with more and more car wash operators for the same pool of newbie customers. What’s more, this strategy represents the most expensive way to increase revenue for your wash.
But that doesn’t mean you should quit trying. Just use your resources wisely. The internet has opened up a whole new world of marketing possibilities to car wash owners, so make sure you’re taking advantage of these resources. Online marketing services can help your wash increase search engine optimization meaning more traffic to your website, online resources, and physical site.
2) Encourage Spending
Each time a customer visits your wash, you have the opportunity to sweeten the pot by upselling and offering additional products and services. As a result, this strategy is among the easiest and cheapest ways to double your profits in as little as a month or two. So, how do you get the ball rolling?
Make sure that your car wash menu is designed for upselling. It should be visually pleasing while making your top packages so compelling and attractive that customers can’t help but opt for the top tier. Consider consulting with a professional salesperson to ensure that every aspect of your car wash, from its menu to its signage, compel customers to purchase the most valuable package.
3) Incentivize Return Visits
If you want to increase sales through repeat customers, then it’s time to incentivize return visits by offering unlimited wash passes. Once you’ve got hundreds of people on your plan, you’ll have a steady stream of revenue, even when the weather changes or holidays impact consumer behaviors.
An unlimited wash plan will ensure that no matter which new car washes creep up in your area, you’ll still benefit from a core group of loyal customers. What’s more, if your customers remain pleased with the services that you provide, they’ll pass recommendations onto their friends. Word-of-mouth recommendations represent the Holy Grail of marketing.
4) Watch Those Expenses
Despite the three profit-generating strategies above, your wash could still end up in the red if you don’t get operational costs under control. Cutting costs remains one of the best ways to ramp up your net profits. But you have to be careful where you start trimming fat.
For example, some wash owners cut back on labor expenses to make a few extra bucks. But decreasing employee hours can quickly translate into unsatisfactory services, longer wait times, and unhappy customers. Remember that last bit about word-of-mouth? It can go the other way, too.
Instead, start by deep diving into your work procedure policies to identify inefficiencies. Make sure that your wash benefits from well-maintained, cutting edge equipment and detergents that translate into shiny vehicles safely and easily. Streamline the process at your wash to increase car counts while maintaining brag-worthy results.
Increasing Car Wash Net Profits
Interested in learning more about how to increase your car wash’s net profits? Perhaps, you’re ready to revamp your equipment? Or, maybe it’s time to explore better detergent options for your facility?
No matter what, we’ve got you covered. Since 1999, White Water Solutions has been in the business of clean. We’ve got the know-how you need to turn your wash into a lean, mean, profit-generating machine. Contact us today to learn more about ramping up your sales and services.