6 Tips to Spike Holiday Gift Card Sales

Gift Card

The gift card has been democratized. And this is excellent news for your small business. Why? According to a 2016 study, half of American consumers are now very open to buying gift cards from small, independent retailers. What’s more, over one-third of consumers admit that they frequently buy gift cards for themselves. So, how can you get your business on the holiday gift card bandwagon? One. Don’t Wait The…

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Car Wash Signage & Customer Upsell

Car wash signage

When customers visit your car wash, are they enticed by your top package? Or, do they settle for the basic wash every time? If you’re not upselling customers with car wash signage, you’re losing business. Read on for surefire techniques that’ll make your car wash signage work harder for you. The Psychology of Placement As customers drive into your lot, what do they see? The path from the entrance of…

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3 Apps that Streamline Your Workflow

streamline your workplace

There’s more technology at our fingertips than ever before. But that doesn’t guarantee that company communications always go smoothly. Emails get buried. Texts get misunderstood. It happens. Here are 3 apps that’ll streamline your workflow and make your company’s crew more efficient and focused. Basecamp Basecamp is a project-management tool that allows you to keep all of your company projects in one spot. You can organize them by team and…

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Maximize the Customer Experience & Make Car Wash Sales Soar

Customer Experience

The Customer Experience How well does your car wash appeal to customers? Does your marketing try to “hard-sell” them with over-the-top advertising narrowly focused on products and services? Or does your wash emphasize the customer experience, appealing directly to their feelings and inspiring first-time customers to become loyal fans? Selling the customer experience instead of focusing solely on products and services isn’t a new technique. But it’s a crucial…

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