Problem Vehicles & Your Wash

problem vehicles

Forward collision warning. Autobraking. Lane departure warning. Lane departure prevention. Adaptive headlights. Blind spot detection. The list of new vehicle technologies goes on and on. In the past three years, the safety features and convenience of automobiles have improved significantly. But these new amenities aren’t always car wash-friendly. Whether you own a private car wash or provide car washes through your auto dealership, here’s what you need to know…

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Car Wash Signage & Customer Upsell

Car wash signage

When customers visit your car wash, are they enticed by your top package? Or, do they settle for the basic wash every time? If you’re not upselling customers with car wash signage, you’re losing business. Read on for surefire techniques that’ll make your car wash signage work harder for you. The Psychology of Placement As customers drive into your lot, what do they see? The path from the entrance of…

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ISTOBAL Rocks The Car Wash Show 2018

The Car Wash Show 2018

ISTOBAL’s predicting double-digit growth rates following their smashing success at The Car Wash Show 2018 in Las Vegas. To put it simply, they killed it. Read on to find out more about this year’s show and why you need to check out ISTOBAL’s latest innovations. Smashing Success ISTOBAL USA, the American subsidiary of the Spanish group, reports that this year’s tradeshow was one of the most successful in their…

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Your Dealership’s Water Reclamation System

water reclamation system

Does your auto dealership have a car wash? If so, you deal with a variety of complicated factors. These include environmental regulations and effluent and sewage control measures that can burden your auto dealership with excess costs. Fortunately, a water reclamation system can help your dealership stop washing profits down the drain. It also increases your dealership’s profitability and makes your auto dealership eco-friendly. Read on to learn more about…

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Multitasking at Your Wash Business?

Multitasking

Multitasking. It’s a skill that we’re all raised with and praised for. Juggling five things at once. It’s the road to efficiency and effectiveness for your wash business. After all, being more effective leads to more productivity and more productivity leads to more success, right? What’s Wrong with Multitasking? We seek to maximize efficiency by fragmenting ourselves and our attention. The more tasks at once, the more we split….

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Five Simple, Actionable Car Wash Branding Tips

car wash branding

According to a 2016 poll by Carwashing and Detailing Magazine, 83% of participants agreed that car wash branding is crucial to success in the professional car washing and detailing industry. So, how do you develop successful car wash branding? Two words. Customer experience. Customer Experience and Branding Last month in this blog, we took a look at customer experience and its important role in maximizing your wash’s sales. Customer…

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Maximize the Customer Experience & Make Car Wash Sales Soar

Customer Experience

The Customer Experience How well does your car wash appeal to customers? Does your marketing try to “hard-sell” them with over-the-top advertising narrowly focused on products and services? Or does your wash emphasize the customer experience, appealing directly to their feelings and inspiring first-time customers to become loyal fans? Selling the customer experience instead of focusing solely on products and services isn’t a new technique. But it’s a crucial…

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Summer Car Care Tips to Get Your Ride Road Trip Ready

summer road trip red - © Mquirk | Dreamstime

What better time to take a family road trip than the summer? Icy roads and snow tires are long gone, and driving conditions generally tend to be optimal. The kids are enjoying a longer break from school, and great weather literally compels you outside. But summer does come with unique concerns from afternoon thunderstorms to sweltering temperatures, road construction to animals darting last-minute across roadways. With the increased mileage…

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Commercial Car Washes & Puget Sound

Commercial Car Washes & Puget Sound

The Puget Sound Car Wash Association (PSCWA) is lobbying for a state retail sales tax exemption for all commercial car washes in Washington. It seeks to promote commercial car washes to the public and could have an important impact on the professional wash industry. It’s also bringing crucial attention to the dangers of residential car washing. Here’s what you need to know… Water Quality Threats Water quality is the…

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Go Green with an Eco-Friendly Car Wash at Your Dealership

eco-friendly car wash

Celebrating Earth Day brings to mind the preciousness of our planet. What better time to invest in an eco-friendly car wash for your dealership than now? After all, water represents a precious commodity in the arid Western United States. Sure, we’ve had an abnormally wet winter with lots of precipitation and snowfall. But the threat of drought always looms over our region. With drought comes water restrictions. These can seriously…

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