6 Tips to Spike Holiday Gift Card Sales

Gift Card

The gift card has been democratized. And this is excellent news for your small business. Why? According to a 2016 study, half of American consumers are now very open to buying gift cards from small, independent retailers. What’s more, over one-third of consumers admit that they frequently buy gift cards for themselves. So, how can you get your business on the holiday gift card bandwagon? One. Don’t Wait The…

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Car Wash Signage & Customer Upsell

Car wash signage

When customers visit your car wash, are they enticed by your top package? Or, do they settle for the basic wash every time? If you’re not upselling customers with car wash signage, you’re losing business. Read on for surefire techniques that’ll make your car wash signage work harder for you. The Psychology of Placement As customers drive into your lot, what do they see? The path from the entrance of…

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ISTOBAL Rocks The Car Wash Show 2018

The Car Wash Show 2018

ISTOBAL’s predicting double-digit growth rates following their smashing success at The Car Wash Show 2018 in Las Vegas. To put it simply, they killed it. Read on to find out more about this year’s show and why you need to check out ISTOBAL’s latest innovations. Smashing Success ISTOBAL USA, the American subsidiary of the Spanish group, reports that this year’s tradeshow was one of the most successful in their…

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3 Simple Ways to Encourage Water Conservation at Your Car Wash

Did you know that many commercial washes now recover, filter, and reuse up to 90 percent of the water at their facilities? How well is your wash doing when it comes to water conservation? According to Gary Hirsh, president of New Wave Industries, manufacturer of PurClean and PurWater Recovery Systems, “Water recovery systems are one of the most important advances in water reducing technologies for professional carwashes. [This is…

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Multitasking at Your Wash Business?

Multitasking

Multitasking. It’s a skill that we’re all raised with and praised for. Juggling five things at once. It’s the road to efficiency and effectiveness for your wash business. After all, being more effective leads to more productivity and more productivity leads to more success, right? What’s Wrong with Multitasking? We seek to maximize efficiency by fragmenting ourselves and our attention. The more tasks at once, the more we split….

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Five Simple, Actionable Car Wash Branding Tips

car wash branding

According to a 2016 poll by Carwashing and Detailing Magazine, 83% of participants agreed that car wash branding is crucial to success in the professional car washing and detailing industry. So, how do you develop successful car wash branding? Two words. Customer experience. Customer Experience and Branding Last month in this blog, we took a look at customer experience and its important role in maximizing your wash’s sales. Customer…

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Summer Car Care Tips to Get Your Ride Road Trip Ready

summer road trip red - © Mquirk | Dreamstime

What better time to take a family road trip than the summer? Icy roads and snow tires are long gone, and driving conditions generally tend to be optimal. The kids are enjoying a longer break from school, and great weather literally compels you outside. But summer does come with unique concerns from afternoon thunderstorms to sweltering temperatures, road construction to animals darting last-minute across roadways. With the increased mileage…

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Commercial Car Washes & Puget Sound

Commercial Car Washes & Puget Sound

The Puget Sound Car Wash Association (PSCWA) is lobbying for a state retail sales tax exemption for all commercial car washes in Washington. It seeks to promote commercial car washes to the public and could have an important impact on the professional wash industry. It’s also bringing crucial attention to the dangers of residential car washing. Here’s what you need to know… Water Quality Threats Water quality is the…

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